Food is overpowered in marketing, but you have to use it right.

What not to do: Aimlessely throw food into highly produced product photos.

Like these, puttin me to sleep



Instead, document moments we experience on a daily basis, involving food.

Such as table settings for example. They’re a great opportunity to sublty slide a product in too.



You coule show food being washed or prepped.



Food hauls can be fun too. Grocery store, farmers market, pick your vibe.



Finally, take it a step further by creating a fun recipe related to the brand/product. Then suggest your fans make and share it. Would be a fun way to build community.



Thanks for reading! - Lukas

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