Dropping some carnage into the feed can be a great way to stop the scroll and get the viewers attention.

This example from Knoops is a fun, easily replicable take. It does feel like a missed opportunity for some asmr though.



It could also be done with an accidental, irl angle. Would be perfect for a beverage/food brand.



Another fun spin would be to showcase evolution of a product, destroying the old to bring in the new, similar to these smashed boxes.



I completely ripped that off for the MAKO__LAB JUICE 2.0 rollout, destroying the original JUICE candle box.